Join Hawaiʻi businesses committing 1% of revenue to permanently affordable housing.

Why this matters to your business

Housing costs are one of the biggest pressures on Hawaiʻi’s workforce—and your business feels it.

When employees can’t afford to live where they work, businesses face higher turnover, harder hiring, and a less stable workforce.

Affordable housing is a direct investment in your team.

It helps you:

• Retain reliable employees

• Attract skilled workers

• Reduce turnover and training costs

• Build a stronger, more stable local economy

A smart investment with real returns

Your 1% pledge is not just impactful—it’s practical.

• 100% tax deductible

• Strengthens your brand and customer trust

• Shows leadership in your community

• Aligns your business with long-term solutions

Customers notice. Employees notice. Your community notices.

Impact that lasts for generations

Through the Ho‘omaluhia Community Land Trust, homes are placed into a permanent affordability model.

That means your contribution doesn’t just help one family today—it helps many families, over time.

One investment. Generational impact.

What you receive

When you join the PAL 1% Pledge, you receive:

• A digital badge for your website and marketing

• A feature on PAL’s website and social media

• An optional window sticker

• An optional counter sign

A simple way to show your customers what your business stands for.

Join a growing network of businesses investing in Hawaiʻi’s future. Take the 1% Pledge today.